MOO Creative Review insert
The most challenging brief for the most challenging demographic – to make something 'cool' for graphic designers.
A set of 3 inserts for Creative Review magazine designed to advertise MOOs range of Luxe premium postcards, who's USP is that they are made from super thick triplexed paper featuring a color seam in the middle.
I focused on heroing the products main distinguishing feature – the color seam – in a way that emphasized and amplified its uniqueness. I laser cut layers of colored paper and photographed to appear as if they all are contained within the postcard. This resulted in a visual that is interesting and arresting, and hopefully something that fellow designers will want to keep and treasure.