Be differenter
Creative lead on MOO's 2014 UK awareness campaign which championed MOO's position in the business stationery world as being quirky and different and empowering their customer to stand out and be proud.
With art direction by Jack Newman and copy writing by Ashley Suarez-Wood, campaign photography by Metz and Racine and documentary photography by Georgie Lord.
The campaign ran across various OOH and online touchpoints and proved enormously successful in helping grow the business.